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Privacy policy

JLAB (John Lewis Partnership and TrueStart Ltd) respects your right to privacy. We care about how your information is used and therefore we take steps to ensure that we are compliant with relevant data protection legislation.

TrueStart Ltd will act as the data controller for any information that you submit via the JLAB website (or sites linked to from the JLAB website)

What Information do we Collect from you and how do we use it?

We require some personal information from applicants (Name, address, phone number) as part of the JLAB application process. We also require the names of co-founders and other team members. We request this information so that we can track applications and contact the relevant parties in the event that their application is successful at any stage of the programme.

We also require information on the nature of an applicant’s business-idea, product, past experience and qualifications, roles and responsibilities of team-members, company history and financials. We use this information to evaluate applications so that we can select finalists to enter the programme.

We will keep your information on-file following the JLAB process. This will allow TrueStart Ltd or The John Lewis Partnership to identify whether your organisation provides a suitable solution for any future opportunities which may arise.

JLAB stores all data on secure servers and will only gather and use your information in the ways described in this privacy policy and not in any other way.

JLAB uses various third party service providers in order to operate the programme (creative agency, accommodation provider, equipment supplier etc). We may share your information with them so that they can perform their service. When we use third party service providers we will only provide them with the information that they need to provide their service.

JLAB may aggregate your information with information of other users and disclose such information to advertisers and other third parties for marketing and promotional purposes. However, JLAB will never disclose your Personal data to advertisers and other third parties for marketing and promotional purposes without your explicit consent.

Website and Cookies

JLAB may track data from visitors to the programme website. The sorts of data that we may track include IP address, location, where and how often visitors click on our website, how long they remain on a page on our website, JLAB cookie information, web browser type, browser language, and the date and time of visitors’ requests. We collect this data in order to to help diagnose problems with our server(s) and to understand how visitors use our site so that we can improve our website’s user-experience.

JLAB uses “cookie” technology to collect additional website usage data and to improve the Site and our service. A cookie is a small data file that we may transfer to your computer’s hard disk. We do not use cookies to collect Personal data. JLAB may use both session cookies and persistent cookies to better understand how you interact with the Site and our service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our service.

You can set your web browser to refuse all cookies, but some features and services may not function properly if your cookies are disabled.

Access to your Data and your Rights

If you have any questions about how your data is handled by JLAB or your data protection rights please contact the TrueStart data privacy team:
Head Of Operations
TrueStart Ltd
Francis House
11 Francis Street

[email protected]

If you have a complaint about the way your data has been handled you can contact the Information Commissioner’s Office, the UK data protection regulator, at

We may update this policy at any time by simply posting such modification on the site. We will notify you of any material changes to our privacy policy by posting the new privacy policy on our site. You are advised to consult this privacy policy regularly for any changes.