Experiential retail
John Lewis & Partners are seeking innovative step-change ideas to deliver more inspirational, immersive and personalised in-store shopping experiences
Applications are now closed
Partnering for innovation
We believe the best ideas come by working together.
Calling all creators — new possibilities are yours for the making. Join JLAB, and help us shape the future of retail.
Space to test your work
Test your innovations in-store and online. Attend regular meetings at our offices.
Investing in your future
Support with your business and developing commercial opportunities.
Reaching the right people
Get access to our network and links to finding your next big customer.
New ideas become bigger
Learn from industry-focused leaders who can help you scale your business.
Latest Challenge
"Meet the startups tapped by John Lewis & Partners in its experiential retail accelerator"City AM - Read the full article